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Smarter LifeStyle Network Review by Owners of Izzazu in Salon Today

Read about Smarter LifeStyle Network as reported from Stacey Soble, Editor of “Salon Today” as she interviewed Emilio Cornacchione and Gino Chiodo, owners of Izzazu Salon, Spa and Serata in Pittsburgh, PA.
By Stacey Sobel, Salon Today:

 

“While clients are waiting in your reception area or biding their time while their chemical services are processing, they are a captive audience. That is the perfect time to educate them on your salon’s latest services and products, while also entertaining them with beauty, wellness and lifestyle news.
A new technology developed by Gen One Media Group is helping salons better entertain, educate and market to clients, all while providing a new revenue stream to the salon.The technology, Smarter LifeStyle Network, delivers the latest in health, beauty and fashion news through tablets handed to clients upon check in and television monitors in the reception and processing areas. The system also allows salons to showcase themselves through a digital stylebook, client surveys, and contest and promotion news. In addition, Gen One sells and features advertising from like-minded companies on the system, and shares a percentage of the revenue with the salon.Emilio Cornacchione and Gino Chiodo, owners of Izzazu Salon, Spa and Serata in Pittsburgh, PA, were one of the earliest adopters of the program, and Cornacchione recently took some time to discuss the new technology as well as his client’s reaction to it with Salon Today:

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Smarter LifeStyle Network in Salon Today

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Smarter LifeStyle Network Sponsors

Where Quantity Meets Quality

Smarter LifeStyle Network is a digital out-of-home network that is placed strategically in venues with quality dwell times. Tablets and traditional televisions play customizable health, wellness, and general lifestyle video segments with familiar 30- second commercials throughout.

This combination allows consumers to interact with the brands through the buttons or ads on the tablet, and the brand reaches consumers at the point of consideration.

Smarter LifeStyle Network gives advertisers something new that no other company can offer: brands are literally in the hands of the consumers.

Consumers are called to action and empowered to engage with the content. Coupons, free trial offers, contest entries or requests for more information are all at their fingertips-in a trusted venue.

What would you pay to be in your customers’ hands? Literally.

Key Features:

  • 11.6” interactive tablets
  • Video synced between tablets and TV
  • Traditional :30 Commercial Spot
  • Interactive digital ads
  • Sponsored Content

Benefits:

  • Target consumers by specific demographic in real time
  • Hyper-local content customization
  • 62% ad awareness
  • Data capture
  • 40% improvement in branding and recall of advertisement

Results

  • Over 2000 viewers/venue/month
  • Average wait time = 24 minutes
  • Up to 60% Click Through Rate

• Average Dwell Time = 8 minutes

Smarter LifeStyle: Meditation 

Smarter LifeStyle tips and tricks for today! Meditate.

Did you know that meditation is proven to ease stress, allow for better productivity and can even make you more compassionate? Well, all of those things are possible.

Meditation doesn’t have to be done on a mat in a yoga studio or spiritual center, it can be done before while you’re getting ready in the morning or any time you have to be quiet.

Meditation can focus on the following: breathing, a specific object, an image or a mantra.

You focus on whatever you choose and you sit, walk, or lie down.

Just doing this for a set amount of time each day could have wonderful impacts on your health and productivity.

Today’s tip for a Smarter LifeStyle: Meditation.

Smarter LifeStyle: Drink More Water

Smarter LifeStyle Network bring healthy living tips to you at salons and waiting rooms nationwide!  Check back for tips and tricks often!

Most of us do not drink enough water every day:  Did you know that our bodies are more than 60% water?

The benefits of drinking water not only include helping our bodies to function by helping to eliminate waste and move nutrients through our bodies but also  can aid in weight loss.When we are hydrated our bodies don’t tend to retain as much water, therefore making our bodies function more efficiently and weigh less. It also makes you feel less hungry.

Stay tuned for the next tips and tricks of the day! And thanks for watching Smarter LifeStyle Network!

Is Everything You Know about Happiness Wrong?

According to Sonja Lyubomirsky’s new book, what should make you happy sometimes doesn’t—and what shouldn’t make you happy often does!

Did you ever think marrying the love of your life would make you happy only to find yourself miserable two years into your marriage? Or have you ever been so unhappy at work that you decided to quit your job only to discover later how much you miss it, especially now that the economy has fallen apart?

According to Sonja Lyubomirsky, psychology professor at the University of California, Riverside, you are not alone: we are all subject to wrong-headed thinking about what will make us happy (or unhappy).

As she argues in her new book, The Myths of Happiness, any of us hold on to fallacious ideas about happiness, thinking we’d be happier if we had the right relationship, job, health, or… [fill in the blank]. The problem is that these thoughts keep us stuck and don’t reflect the reality of how one cultivates happiness in life.

Researchers have long known that we have happiness set points that play a role in determining how happy we can be. If we have moments of great joy or sorrow, we will, generally speaking, return to our happiness set point down the road. But luckily our set points are not inflexible, and we can actually do things to help us become happier people overall, which is what Lyubomirsky’s book aims to teach.

Each chapter in Lyubomirsky’s book deals with one of the myths of happiness, helping readers to identify what assumptions are in play and how to counteract them. For example, in chapter one, titled “I’ll Be Happy When…I’m Married to the Right Person,” she explains the phenomenon called hedonic adaptation, a kind of diminishing return on happiness. As we experience happiness highs, we soon become inured to them, taking them for granted, and needing more in order to be happy.

How this plays out in relationships is obvious: the first kiss is never as exciting as the next, the honeymoon lasts only the first year, etc. When we don’t recognize this fact of life, Lyubomirsky warns, we risk expecting more from our relationship than it can possibly give and end up making poor decisions, like ending our relationship instead of nurturing it.

How can we counteract hedonic adaptation? Lyubomirsky suggests fostering appreciation for our partner, even as we realize he or she is not perfect.

“Appreciating our relationship compels us to extract the maximum possible satisfaction from it and helps us to be grateful for it, relish it, savor it, and not take it for granted,” she writes.

Cultivating appreciation also helps us to feel better about ourselves, more connected to others, more motivated to nurture the relationship, and less likely to compare our situation to others and become envious, she writes.

Research shows that novelty and surprise can also help keep the love alive, according to Lyubomirsky. When we are surprised by something, we tend to “stand to attention and hence are more likely to appreciate it, to contemplate it, and remember it.” She suggests shaking up our routines, trying out new restaurants or activities, learning a new sport or language together, or even doing something wacky together. Anything novel can be a path to greater happiness in our relationship…as long as it’s focused on positive experiences, of course.

Lyubomirsky’s book deals with many of the big life issues, such as having kids, finding meaningful work, making enough money, experiencing declining health with age, and looking back on life with regrets. Each chapter tackles a happiness fallacy—e.g., I can’t be happy if I’m broke, or I won’t be happy until I have kids—with the same kind of analysis and research-based tips for overcoming them.

Her main message is that we can all learn to apply what’s known about happiness to our own life circumstance and make better choices for ourselves. Unlike Daniel Gilbert’s book, Stumbling on Happiness—which, though amusing, painted a pretty bleak picture of the human search for happiness—Lyubormirsky’s book gives readers a clear guide for how to apply research on happiness to our lives in a concrete, meaningful way.

Of course, reading this book can’t change those past decisions. But, if you follow at least some of Lyubomirsky’s suggestions, it might make your future a little brighter.

Article courtesy of GGSC: http://greatergood.berkeley.edu