“If consumers have an opportunity to interact with a brand’s message they are more likely to remember it.”
The majority of women will spend between 2-3 hours at a salon.
“When buying digital media consider that screens are “positioned as a communication channel that reaches consumers with unparalleled frequency, especially considering on average consumers spend 75% of their time on the go.”
“60% of consumers’ digital media time is spent on smartphones, tablets and apps.”
increase in retail sales in salons*
*Research from the following sources: 2015 FONA Market Research and Forbes Magazine, 2016 National Profile of Salon Industry, 2013 Google Analytics, 2014 Comscore 2014 Mobile App Report, IAB Digital Out of Home Buyers Guide 2016 Location Trend Report, CMO Insight Series.
Smarter Lifestyle Network
Digital out-of-home network in dental, health, and beauty locations nationwide.
223 Fourth Avenue, 9th Floor
Pittsburgh, PA 15222