Salon Owner Discusses Smarter LifeStyle Network with Salon Today

Read about Smarter LifeStyle Network as reported from Stacey Soble, Editor of “Salon Today” as she interviewed Emilio Cornacchione and Gino Chiodo, owners of Izzazu Salon, Spa and Serata in Pittsburgh, PA.

By Stacey Sobel, Salon Today:

“While clients are waiting in your reception area or biding their time while their chemical services are processing, they are a captive audience. That is the perfect time to educate them on your salon’s latest services and products, while also entertaining them with beauty, wellness and lifestyle news.

A new technology developed by Gen One Media Group is helping salons better entertain, educate and market to clients, all while providing a new revenue stream to the salon.The technology, Smarter LifeStyle Network, delivers the latest in health, beauty and fashion news through tablets handed to clients upon check in and television monitors in the reception and processing areas. The system also allows salons to showcase themselves through a digital stylebook, client surveys, and contest and promotion news. In addition, Gen One sells and features advertising from like-minded companies on the system, and shares a percentage of the revenue with the salon.Emilio Cornacchione and Gino Chiodo, owners of Izzazu Salon, Spa and Serata in Pittsburgh, PA, were one of the earliest adopters of the program, and Cornacchione recently took some time to discuss the new technology as well as his client’s reaction to it with Salon Today: